SCPGREY Göteborg We are creatives, strategists, event experts, graphic designers, planners, architects, packaging designers, project managers and analysts who listen and join forces to make sure our advertising does what it’s supposed to do. We are digital, because so are our clients, meetings and conversations. And we’re analogue for exactly the same reason. We think branding, we think goal achievement, we think effective communication regardless of the medium. We have our ear to the ground. We are easy to work with. We like order, and we keep our promises. We are curious about new technology. And about our clients. We evaluate, measure and follow up on our jobs. We use our own strategic tool, Brand Spirit Process, which gives us a quicker insight into the brand’s core based on each client’s needs and circumstances.Since 1997 we have been part of the Grey Group, which is part of WPP, the world’s largest ad agency network with some 175 000 employees at more than 3 000 agencies in 110 countries. In 2014 our network, GREY, was voted Agency of the Year by the well-reputed magazine Advertising Age – confirmation of the importance of long-term brand building based on efficiency and sustainable ideas.