Volvo V60 Cross Country – The World's Most Beautiful Detour.

Published 2015.12.09

The best way is not always the direct shortest way. If you take a detour you’ll get to see new places, meet new people and get new experiences.

We started the campaign by asking people to send in suggestions to beautiful detours in their area.

Over a short period we received lots of great suggestions. After careful consideration we picked out a handful destinations and packed the car to go see them. We brought a film team and got in the V60 Cross Country and started the tour.

We met up with one person at each destination and let them guide us around and show us their favourite places. Their local knowledge and enthusiasm gave us some amazing experiences. The film team captured each destination on film. We posted behind the scenes images and film on social media along the way. Everything was tagged with #verdensvakresteomvei

All of the content was posted on Volvos` webpages, Facebook, Instagram, Youtube and Twitter. In addition to Volvos own channels the films were distributed in video banners in a ad network, both desktop and mobile. We made sure that some of the impressions were geo targeted to the areas we visited, for maximum impact.

The travelling film team caught the attention of local newspapers during the tour, and it was written several articles about the project.

The response in social media have been very good, the number of views are steadily climbing and the films have so far been shared over 750 times on Facebook.


See the films here: