With more than 50 000 visitors, Nordbygg is one of the biggest and most important trade fairs for professionals in the construction industry. It brings together builders from all over the Nordic region to have fun and find out about the latest developments. Guiding principles in the brief for Fristads Kansas’s new stand concept were openness, commitment and quality. Important objectives were to clearly present the Fristads Kansas brand and re-launch the collection of young workwear, Gen Y. We created an open, inviting stand focusing on the brand, and used only genuine materials like wood, steel, concrete and glass to convey a sense of high quality. The stand also allowed scope for events and activities such as a climbing-wall competition, a challenge to tackle ice-hockey legend Börje Salming and a chance to meet the Café Bärs team. Based on a shared focus on sustainability, the stand is also 100% reusable and can easily be adapted to other fairs and events. The stand was built by Space Production.