Volvo Car Group

Studio image concept

Prior to the 2014 model year, Volvo rolled out its most comprehensive facelift ever. The S60, V60, XC60, S80, V70, XC70, R-Design, Inscription and hybrid models were all given a new design. SCPGREY was asked to produce a new creative concept for studio images and to carry out studio photography of all the models, both interior and exterior. The guiding principles were Scandinavian luxury, design and extremely high finish. The more than 250 photographs are now used in everything from printed material to digital communication on Volvo’s markets worldwide. Oscar Hyltbring and Glen Percival were the photographers.