Volvo Car Group

Volvo R-Design

Volvo R-Design was developed for motorists who value sportiness and dynamic characteristics. Ahead of the 2015 model year we were asked to photograph the facelift for R-Design versions of the S60, V60 and XC60. The photos were to be taken on location with a focus on speed and dynamism – all under strict confidentiality. The brief included developing the idea, concept and mood, choosing a photographer, finding a location, choosing a picture editor, and art direction. The photography took place in spring 2013 with photographer Anton Watts in Los Angeles.