Volvo Car Group

Volvo Concept ES

The last of the three concept cars Volvo presented in 2013/2014 was the Concept ES – an indication of Volvo’s new design language. SCPGREY was asked by Volvo’s PR department to develop an image concept and style that would exude more fashion and design than classical car photography. As the concept car was not finished when photography took place, we only had access to computer-generated cars in a CGI environment – a technology that calls for meticulous planning but which also makes the confidentiality aspect easier on location. The photographs were produced with photographer Oscar Hyltbring and Volvo’s design department in autumn 2013, and the concept car was presented at the Geneva Motor Show in March 2014.