Volvo Car Group needed a new global exhibition concept. The brief was based on Designed Around People and should also include an interpretation of Scandinavian luxury. We created a transparent display window dedicated to people and cars, and a platform for visitors to get to know and get involved with the brand and the products. With the ‘Showcase’ concept we have increased brand awareness, and created clear, innovative communication for Volvo Car Group. The boundary between IRL and social media has been erased in Volvo showrooms, and we reach a broader target group with interactivity at the exhibitions.