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Volvo Car Group beh\u00f6vde ett nytt globalt utst\u00e4llningskoncept d\u00e4r briefen var Designed Around People och som samtidigt en tolkning av skandinavisk lyx. Vi kreerade ett transparant skyltf\u00f6nster till\u00e4gnat m\u00e4nniskor och bilar och en plattform f\u00f6r bes\u00f6karen att l\u00e4ra k\u00e4nna och engagera sig i varum\u00e4rket och produkterna.
\nVi har med konceptet ”Showcase” \u00f6kat varum\u00e4rkesk\u00e4nnedomen och skapat innovativa och tydlig kommunikation f\u00f6r Volvo Car Group. Gr\u00e4nsen mellan IRL och sociala media suddas ut p\u00e5 Volvos bilsalonger och genom interaktivitet p\u00e5 utst\u00e4llningarna n\u00e5r vi en bredare m\u00e5lgrupp.<\/p>\n","project_large_image":false,"project_testimonial":"","project_testimonial_client":"","project_description":"\n\t\t